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Web design
has changed significantly in the last eight years. At first it
was good enough to have a web page. Now people may not be interested
in the status quo if they feel that there is not a lot of thought
put into it. Today it is no longer possible to just "whip
up" a successful web page design.
Essentially,
having a web presence is a prerequisite for any company in today's
market, and that presence must present your company's image in
a comprehensive, straightforward, "user friendly" manner.
Every day the bar is raised a little further with web sites that
are nothing less than interactive works of art. How can a small
business get a big budget look and feel for less than the six
figures charged by design firms? I believe I have the answer:
the K.I.S.S. method (Keep-It-Simple-Silly).
Less is more. A web site can overwhelm the average visitor with
complicated navigation and flashing banners. Don't get me wrong,
I love finding sites that wow me. However, while you are clicking
through the most rockin' site on the web, someone is also there
thinking, "WOW! This looks great, but I cant find the information
I'm looking for." Sometimes you can have too much of a good
thing.
An art gallery does not have every inch of their walls covered
in fine art, they spread it out and give each item its own space
so that it may be enjoyed without distraction. Your web site should
be as aesthetically pleasing and efficient.
I have tried to condense my site down to just a simple, direct
message. I hope you will consider siteadelic
for your next web project.
Enjoy your
visit,
Alan Hawkins (owner)
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